Programmatic health technology company PulsePoint launched Condition Pages, a new way for health marketers to target contextually-relevant advertising, whether by category or down to a specific keyword. According to the company, the patented technology works like an automatic “translation” service that reads, analyzes, and understands
Adobe announced the launch of its global “Experience Business” campaign. According to the company, it is the largest cross-media ad campaign to be implemented solely through a programmatic platform. Adobe’s “Experience Business” campaign is designed to be be bought 100 percent programmatically through Adobe Advertising
OpenX, a global leader in quality programmatic advertising, today announced that it has completed the acquisition of privately held technology companies Mezzobit and PubNation. In the coming months, OpenX will integrate Mezzobit and PubNation's technology management and quality control technologies within its platform to provide
Martech startup Clinch announced it has closed $3 million in Series A financing from two investors. Clinch is a smart programmatic platform that auto-generates and optimizes media campaigns on the fly for all ad formats. It combines data and analytics to retarget and personalize ads