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Adobe Launches 100 Percent Programmatic Ad Campaign

Credit: Adobe BusinessWire

Adobe announced the launch of its global “Experience Business” campaign. According to the company, it is the largest cross-media ad campaign to be implemented solely through a programmatic platform.

Adobe’s “Experience Business” campaign is designed to be be bought 100 percent programmatically through Adobe Advertising Cloud, part of Adobe Experience Cloud, a transparent, cross-channel advertising management platform. The campaign will target C-level executives including CMOs, CIOs, CDOs, CTOs and CXOs. Buying methods include a combination of real-time bidding and non-guaranteed direct buys via On-Demand, Adobe Advertising Cloud’s publisher marketplace.

According to the company, Adobe will use its own Adobe Advertising Cloud’s cross-screen planner to determine optimal media investments and Adobe Advertising Cloud’s demand-side platform to execute media buys across desktop display and video, mobile display, paid social display and video, digital out-of-home, and digital audio, as well as programmatic, addressable and connected TV ad formats.

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