Adobe Launches 100 Percent Programmatic Ad Campaign

Adobe announced the launch of its global “Experience Business” campaign. According to the company, it is the largest cross-media ad campaign to be implemented solely through a programmatic platform.

Adobe’s “Experience Business” campaign is designed to be be bought 100 percent programmatically through Adobe Advertising Cloud, part of Adobe Experience Cloud, a transparent, cross-channel advertising management platform. The campaign will target C-level executives including CMOs, CIOs, CDOs, CTOs and CXOs. Buying methods include a combination of real-time bidding and non-guaranteed direct buys via On-Demand, Adobe Advertising Cloud’s publisher marketplace.