Mobile startup Leanplum closed $47 million in Series D financing, led by Norwest Venture Partners, with participation from Canaan Partners, Kleiner Perkins Caufield & Byers, and Shasta Ventures. Founded in 2012, Leanplum is a mobile marketing platform built to help brands orchestrate multi-channel campaigns – from
Marketing technology startup Yotpo announced the completion of $51 million in financing, led by Access Industries, with participation from Bessemer Venture Partners, Marker, Vintage Venture Partners, Blumberg Capital, Rhodium, 2B Angels, and Vertex Ventures. Yotpo is a reviews and user-generated content marketing platform for online businesses.
Infogroup, a provider of data and omnichannel marketing solutions, announced that Anne Lewis Strategies will be joining the company. By targeting and building relationships with new audiences and developing digital tactics, Anne Lewis Strategies has driven fundraising and advocacy results for clients including UsAgainstAlzheimer's and
Influanza is a marketplace that connects social media influencers with marketers who want to sponsor their content. Brands select the campaign type, social media channels, and product categories, set their budgets, review proposals submitted by the creators, and see their approved content go live. According
According to a recent SEC filing, sales technology startup DataFox has completed $5 million in financing from an undisclosed investor. DataFox software uses machine learning to help sales and marketing teams identify new prospects and actionable sales triggers from thousands of data sources, opening doors to
According to TechCrunch reports, social networking giant Snap, Inc., has acquired marketing technology startup Metamarkets. The transaction amount is just under $100 million. Metamarkets, founded in 2010, is a leading provider of interactive analytics for programmatic marketing, which allows users to see what’s happening in the
Web.com, an American domain name registration and web development services company, announced it has purchased marketing technology startup Acquisio. Financial terms of the transaction were not disclosed. Acquisio, founded in 2003, provides performance marketing solutions for local businesses and agencies, including a programmatic engine that enables
Boostinsider is an AI-powered YouTube influencer search engine that allows marketers to search for relevant influencers for their product, as well as to view influencers’ featured posts, performance analysis, and progress graphs. Users can also learn about influencers' market price, channel performance, brand mentions, location,
GroHawk is a free customer engagement platform that allows users to hear what their customers are saying and react immediately. Its customer control panel includes customer satisfaction measurement, automated customer feedback technology, and customer loyalty monitoring.
Vonage , a leading provider of business cloud communications, has launched VonageReach, an SMS automation platform that allows enterprises to send streamlined, automated, and targeted messaging to prospects and customers. Developed using Nexmo APIs, VonageReach is a turnkey messaging solution to augment the company’s existing Unified