Yotpo Secures $51 Million

Marketing technology startup Yotpo announced the completion of $51 million in financing, led by Access Industries, with participation from Bessemer Venture Partners, Marker, Vintage Venture Partners, Blumberg Capital, Rhodium, 2B Angels, and Vertex Ventures.

Yotpo is a reviews and user-generated content marketing platform for online businesses. It is designed to help companies collect user-generated reviews, community Q&A, and photos, and amplify them all over the Web, from product pages to Google to Instagram. According to the company, Yotpo is used by Tile, Esurance, Adore Me, Staples, Hallmark, and GoPro.