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RevJet, creator of the "Ad Experience Platform," completed its $21 million Series A financing round lead by Nautic Partners. Nautic, a Providence, Rhode Island-based private equity firm with over $4 billion under management, previously invested $66 million behind RevJet's founders in their prior venture, LifeStreet

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A.I. influencer technology, Social Intelligence™ firm and IBM Watson Developer Partner Influential secured a $12 million Series B financing round led by existing investors Capital Zed and Europlay Capitol Advisors, with participation from WME. Influential strives to position itself as a category leader in the

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VidMob closed an additional $6.4 million extension to its Series A financing. This latest round of funding includes new investor You & Mr. Jones, founded and led by former Global CEO of Havas David Jones, as well as existing investors Manifest Growth, Interlock Partners, Acadia

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BounceX, the creator of people-based marketing (PBM) cloud products and services, closed $37 million in Series B funding led by Battery Ventures, with participation from existing investors Contour Venture Partners, Cross Creek Capital, Primary Venture Partners, Jason Finger, and Rho Ventures. According to the company,

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SEMrush, an intelligence and end-to-end analytics platform for digital marketing professionals, raised a total of $40 million in funding led by Greycroft, Siguler Guff, and e.ventures. SEMrush strives to improve insights, analytics, and measurement for digital marketers. According to the company, it works with seven out

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Influencer relationship management platform Traackr acquired $9 million in Series B funding led by Workhorse Capital, with participation from You & Mr Jones and existing investors. According to the company, Traackr's data-driven software solution enables brands to scale influencer programs by consolidating discovery, management, and

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Advanced location services technology company Bluedot Innovation secured $5.5 million in Series A funding led by Transurban, an urban toll road manager and developer, with an investment of $4 million. New and existing investors who participated in the round included Jeff Katz, formerly of Mercury

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Conversational marketing and sales platform Drift gained $60 million in Series C financing led by Sequoia Capital. Previous investors CRV and General Catalyst also participated in the round. Replacing the traditional B2B marketing and sales process, Drift connects businesses with leads in real-time, 24/7, and

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Punchh, a digital marketing platform for retail brick-and-mortar stores serving more than 100 restaurant chains around the world, raised $20 million in Series B venture funding led by Sapphire Ventures, with participation from Cervin Ventures. Punchh’s AI and machine learning tools provide brick-and mortar-retailers with

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Search Optics®, a global digital marketing provider with expertise in the automotive industry, today announced it has secured a new round of private equity funding to fuel continued worldwide expansion and to strengthen U.S. operations. According to the company, Search Optics boasts a client base

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