CaliberMind, a B2B marketing intelligence software company, today announced a $3.2 million seed round of financing led by Newark Venture Partners and Buran VC. Previous investors include CEB, Salesforce, and Oracle executives. CaliberMind provides a self-service audience targeting and data activation solution that enables B2B
Greenfly announced today that it has raised $8.5 million in Series B funding. The financing round was led by Alpha Edison, with participation from earlier investors Iconica Partners, Elysian Park, and Corazon Capital. Greenfly, co-founded by Daniel Kirschner and Shawn Green, the former LA Dodgers All-Star,
Martech company Mintigo today announced the launch of Mintigo Predictive Audiences. Powered by artificial intelligence, it allows customers of Marketo, Inc., a leading provider of engagement marketing technology, to maximize returns from account-based marketing (ABM) investment. Users of this new product will be able to access
Mobile startup FollowAnalytics completed a new round of financing from Orange Ventures. FollowAnalytics’ mobile marketing automation and engagement platform combines analytics that connect across CRM systems with machine learning to analyze and predict customer behavior and identify the right mobile moments to monetize loyal customers and
Throtle closed a new round of financing, led by TransUnion. The company focuses on deterministic matching and identity resolution, empowering brands with individual-based marketing to reach customers online across display, email, social, addressable TV, and mobile devices. According to the company, its data-centric onboarding approach guarantees
Call tracking software provider PhoneWagon raised $1.2 million in seed financing, led by Birchmere Ventures. Active Capital also participated in the round. PhoneWagon’s goal is to help businesses improve their marketing spend by placing unique local phone numbers on each of their different marketing campaigns.
Video marketing platform Innovid has agreed to purchase real-time data intelligence company Taykey. Financial terms of the deal have not been disclosed. According to the company, this acquisition combines Innovid’s video engagement and performance data with Taykey’s dataset of contextual intelligence to help brands realize
According to a recent SEC filing, influencer marketing startup Crowdtap received $5 million in financing from an undisclosed investor. Crowdtap’s proprietary platform helps to narrow in on a client’s target audience and discover the right influencers to go hand-in-hand with the client’s brand messaging. According to
Sojern, a demand engine for reaching travelers, announced it has acquired Facebook and Instagram marketing partner Adphorus. Adphorus – founded in 2013, and a Facebook certified partner since 2014 – provides travel brand clients Expedia, Trivago, and Kayak with the platform, tools, and expertise to scale
According to a recent SEC filing, Target Data brought in $1.1 million in financing from an undisclosed investor. Target Data combines clients' customer data with relevant third-party data to determine hyper-value prospects for their clients. Proprietary analytics and campaign management allow Target Data to execute addressable