Mintigo Launches AI-Empowered ABM for Marketo

Martech company Mintigo today announced the launch of Mintigo Predictive Audiences. Powered by artificial intelligence, it allows customers of Marketo, Inc., a leading provider of engagement marketing technology, to maximize returns from account-based marketing (ABM) investment.

Users of this new product will be able to access and target high-quality audiences generated with real-time first- and third-party data. The solution addresses marketers’ need to identify top accounts and gain actionable, meaningful insights to segment account lists. Mintigo Predictive Audiences is an easy-to-use platform that caters to small and growing companies seeking to drive greater returns from ABM.

“We are excited to be partnering with Mintigo to further enhance our Marketo ABM offering,” said Manoj Goyal, chief product officer at Marketo.”With Mintigo Predictive Audiences’ AI capabilities, Marketo customers in growing businesses can identify, target and close bigger deals faster with the right accounts.”