Lucidity, a digital advertising blockchain protocol whose goal is “to deliver transparency and trust,” closed their strategic funding round with over $5 million in total participation from 3Rodeo, CoinUs, Cypher Group, YouBi Capital, and Pithia, a venture capital firm that’s part of the RChain ecosystem.
CompanionLabs announced the appointment of Len Pagon, chairman and CEO of Next Sparc, LLC, to its board of directors. Next Sparc invests in emerging Internet-based, software and service-based companies and helps them achieve significant growth. CompanionLabs will join Next Sparc's growing investment portfolio, which also
Moloco, a mobile advertising Infrastructure as a Service company, acquired $11 million in Series B funding led by Samsung Ventures and Draper Athena, with participation from Mirae Asset Management, Smilegate Investment, and KTB Ventures. According to the company, Moloco turns user data into ad performance,
PowerLinks announced that it has secured $6.1 million in Series A investment led by Foresight Group, with participation from leading angel investors and PowerLinks management. PowerLinks is an open advertising platform that powers marketplaces and technology services for native ads across all devices. According to PowerLinks,
Affinio, an award-winning marketing intelligence platform, announced the acquisition of $9 million in Series B financing. Social Starts and Whitecap Venture Partners participated in the round. Affinio’s algorithm analyzes audience relationships, grouping individuals into “passion clusters” based on member affinities and the people, topics,
Sojern, a demand engine for reaching travelers, announced it has acquired Facebook and Instagram marketing partner Adphorus. Adphorus – founded in 2013, and a Facebook certified partner since 2014 – provides travel brand clients Expedia, Trivago, and Kayak with the platform, tools, and expertise to scale
According to a recent SEC filing, Choozle has raised $6 million in financing from an undisclosed investor. Choozle strives to provide a programmatic platform that uses detailed consumer data in real-time advertising campaigns. According to the company, users have access to 50 premium data providers who
Adobe announced the launch of its global “Experience Business” campaign. According to the company, it is the largest cross-media ad campaign to be implemented solely through a programmatic platform. Adobe’s “Experience Business” campaign is designed to be be bought 100 percent programmatically through Adobe Advertising
AppNexus, a leading independent advertising technology company, announced the launch of the AppNexus programmable platform (APP), which aims to be the industry's first programmable demand side platform (DSP). APP harnesses machine learning to help traders execute customized and complex strategies through a user interface. APP
Martech startup NYIAX announced the completion of $5.6 million in seed financing led by WestPark Capital. Developed in partnership with Nasdaq, NYIAX combines financial trading and advertising technology in one platform to enable publishers and advertisers to buy, sell, and re-trade premium advertising inventory. It increases