Fospha, a provider of marketing attribution and optimization software, today announced it has raised $7.4 million in new funding led by the venture builder Blenheim Chalcot. Fospha's multi-touch attribution product unifies clients' customer data and applies machine learning to compute the fractional value of each
Marketing technology company SendGrid raised $131 million after pricing its IPO at $16, above the expected range of $13.50 to $15.50. The company also increased the size of its IPO, selling 8.2 million shares, 500,000 more than its target of 7.7 million. SendGrid, founded in
According to a recent SEC filing, Choozle has raised $6 million in financing from an undisclosed investor. Choozle strives to provide a programmatic platform that uses detailed consumer data in real-time advertising campaigns. According to the company, users have access to 50 premium data providers who
Resonate Networks has raised $8 million in financing led by Argentum Capital Partners. Revolution Growth, Greycroft Partners, and iNovia Capital also participated. Resonate is a SaaS-based provider of real-time consumer insights, data, and media activation and offers “the largest single source of in-depth proprietary profiles” on more
Web.com, an American domain name registration and web development services company, announced it has purchased marketing technology startup Acquisio. Financial terms of the transaction were not disclosed. Acquisio, founded in 2003, provides performance marketing solutions for local businesses and agencies, including a programmatic engine that enables
According to a recent SEC filing, digital media, VR, and AR startup Boost Media has raised $4.1 million in financing from an undisclosed investor. Boost Media uses crowdsourcing and split testing to help businesses find effective words and images for their online ads. Marketers can source,
Martech startup Amperity has announced the close of $28 million in Series B financing led by Tiger Global Management. Madrona Venture Group also participated in the round. Amperity is an intelligent customer data platform empowering global consumer brands to create unique and personalized experiences by
ContentStudio is a web app-based marketing product that provides a data-driven content suite to grow social accounts. This complete social media marketing suite features topic discovery, editorial planner, data insights, content scheduler, and automation tools that save time and increase productivity for users’ content marketing
Drift announced the close of $32 million in Series B financing led by General Catalyst Partners. CRV, HubSpot, and Sequoia Capital also participated in the offering. Drift is a conversation-driven marketing and sales platform. With its quickly evolving set of tools and playbooks, Drift unlocks
WEVO announced the close of $1.6 million in seed financing. WEVO lets users test and improve website conversions before going live. It is a platform to help digital marketers achieve higher conversion faster. The company’s artificial intelligence and crowdsourcing technology predicts testing outcomes, provides audience insight