Adtech Startup Resonate Networks Brings In $8 Million
Resonate Networks has raised $8 million in financing led by Argentum Capital Partners. Revolution Growth, Greycroft Partners, and iNovia Capital also participated.
Resonate is a SaaS-based provider of real-time consumer insights, data, and media activation and offers “the largest single source of in-depth proprietary profiles” on more than 200 million U.S. adult consumers. The company’s goal is to simplify how marketers understand and engage the right people with the right message based on the underlying values and motivations that drive their audiences’ decisions to buy or support certain brands, products, or causes.