RevJet, creator of the "Ad Experience Platform," completed its $21 million Series A financing round lead by Nautic Partners. Nautic, a Providence, Rhode Island-based private equity firm with over $4 billion under management, previously invested $66 million behind RevJet's founders in their prior venture, LifeStreet
Instapage, a landing page and post-click optimization solution for digital advertisers, announced a $15 million growth investment from Morgan Stanley Expansion Capital. Because 96% of ad clicks do not convert, Instapage was founded in 2012 to streamline unique landing page deployment and improve advertising ROI.
According to a recent SEC filing, digital media, VR, and AR startup Boost Media has raised $4.1 million in financing from an undisclosed investor. Boost Media uses crowdsourcing and split testing to help businesses find effective words and images for their online ads. Marketers can source,
DoubleVerify, a leading independent provider of digital media measurement software and analytics, today announced that Providence Equity has completed a majority investment in the company. DoubleVerify provides online media verification and campaign effectiveness solutions for brand marketers, agencies, advertising networks, demand side platforms, exchanges and digital
Martech startup Clinch announced it has closed $3 million in Series A financing from two investors. Clinch is a smart programmatic platform that auto-generates and optimizes media campaigns on the fly for all ad formats. It combines data and analytics to retarget and personalize ads