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#ABM

Martech company Mintigo today announced the launch of Mintigo Predictive Audiences. Powered by artificial intelligence, it allows customers of Marketo, Inc., a leading provider of engagement marketing technology, to maximize returns from account-based marketing (ABM) investment. Users of this new product will be able to access

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Conversational marketing and sales platform Drift launched Drift ABM, a platform that enables marketing and sales teams to provide a real-time, personalized experience at scale –  without the need for lead generation forms – whenever someone from a target account lands on their website. [bg_collapse

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