Dor Secures $8.5 Million in Growth Funding

Foot traffic analytics company Dor closed its Series A fundraising round, securing $8.5 million from investors Vertex Ventures, Conductive Ventures, AME Cloud Ventures, Zetta, Bolt, and Precursor Ventures.

Originally conceived as a people counting system for independent retailers, Dor’s foot traffic analytics solutions seek to prove that gathering and utilizing foot traffic data can be as easy as “peel, stick, and count” while still delivering industry-leading accuracy and robust analytics.