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ConversionPoint Technologies Acquires SellPoints

ConversionPoint Technologies Acquires SellPoints

ConversionPoint Technologies Inc., an ecommerce technology group, has purchased Sellpoints, Inc., for an undisclosed sum.

Sellpoints is an ecommerce technology provider dedicated to helping retailers sell more online. Through its OMNI and ReTargeter platforms, the company has helped online U.S retailers acquire 10 billion hits per month. Sellpoints previously raised $22 million from investors including Menlo Ventures, Granite Ventures, and IBM.

“The acquisition of Sellpoints reflects our growth strategy aimed at addressing the rising costs of e-Commerce customer acquisition and typical lack of ROI focus when selling directly, through online retail, or on Amazon,” stated Robert Tallack, CEO of ConversionPoint Technologies. “Sellpoints effectively addresses these challenges like no other, which is reflected in their marquee customer base of 500-plus major global brands. Further, Sellpoints’ online retail relationships have taken years to cultivate, which also creates a significant barrier to entry to others in this space.”

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