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Coffee Lifestyle Company Bulletproof Secures $40 Million

Coffee Lifestyle Company Bulletproof Secures $40 Million
Credit: bulletproof.com

Bulletproof 360, Inc., a lifestyle company known for its Bulletproof Coffee and other science-based content, food, and beverage product lines, completed a Series C funding round of $40 million in equity and debt financing led by CAVU Venture Partners, the high-profile food and beverage investment firm. Other participants in the round included Trinity Ventures, an early Starbucks and Jamba Juice investor, and Silicon Valley Bank.

Bulletproof’s mission is to be the world’s first nutrition company to focus on making high performance a daily reality for users by providing science-based information, techniques, and products to help people tap into their potential. According to the company, the funding round’s closing comes as the brand’s flagship Bulletproof Coffee sells its 125 millionth cup and achieves the number one shelf stable ready-to-drink brand ranking in Whole Foods Market and Sprouts.