Customer engagement platform Outreach raised $65 million in a Series D financing round led by Spark Capital, Sapphire Ventures, and existing investors DFJ Growth, Four Rivers Group, Mayfield, MHS Capital, Microsoft Ventures, and Trinity Ventures, bringing Outreach’s total funding to $125 million.
Outreach’s customer engagement platform provides revenue teams—from sales development representative to account executive to customer success manager—with a system for managing and automating interactions throughout the customer lifecycle. It also uses analytics and machine learning to record data about each interaction. Its new program, Amplify, uses machine learning to scientifically test, measure, and optimize sales team performance while also automating non sales-related tasks.
Outreach plans to use the new financing to accelerate product development, with a specific focus on machine learning and extending the platform beyond the sales team to every customer-facing role.