Fospha Raises $7.4 Million

Fospha, a provider of marketing attribution and optimization software, today announced it has raised $7.4 million in new funding led by the venture builder Blenheim Chalcot.

Fospha’s multi-touch attribution product unifies clients’ customer data and applies machine learning to compute the fractional value of each channel interaction, such as Google Adwords and Facebook Advertising, for a granular data-driven view of marketing performance.

According to the company, the new funding will be used for acceleration of product innovation and expansion of the company’s customer success, sales and marketing functions.