Advertising Technology Startup Brings In $6 Million

According to a recent SEC filing, Choozle has raised $6 million in financing from an undisclosed investor.

Choozle strives to provide a programmatic platform that uses detailed consumer data in real-time advertising campaigns. According to the company, users have access to 50 premium data providers who represent 100,000 targeting segments, including website visitor and CRM matching. It provides pay-as-you-go subscriptions for ad buying and data, with no minimum ad spend required.