Adtech Startup Resonate Networks Brings In $8 Million
Resonate Networks has raised $8 million in financing led by Argentum Capital Partners. Revolution Growth, Greycroft Partners, and iNovia Capital also participated. Resonate is a SaaS-based provider of real-time consumer insights, data, and media activation and offers “the largest single source of in-depth proprietary profiles” on more than 200 million U.S. adult consumers. The company’s goal is to simplify how marketers understand and engage the right people with the right message based on the underlying values and motivations that drive their audiences’ decisions to buy or support certain brands, products, or causes.
The company has been named a “Cool Vendor” in Data Driven Marketing by Gartner. As well as being a DM News Marketing & Tech Finalist, it was also voted “the most innovative analytics platform” and “one of the best places to work in Virginia” by the Washington Post and Virginia Business.
The company revealed that it will use the funding to accelerate go-to-market activities, with a significant expansion in its sales efforts targeting key B2C brand verticals as well as agency partners. The investment will also be used to improve its consumer intelligence platform, deepening investment in primary research and behavioral infrastructure, as well as its artificial intelligence and deep learning capabilities.