RockYou ​​Hires ​​Powerful ​​Team ​​of ​​Women ​​Executives ​​to Drive ​​its ​​Digital ​​Media ​​Expansion

RockYou​, ​​a ​​leading ​​interactive ​​media ​​company, announced ​​the ​​hiring ​​of ​​three ​​new ​​women ​​executives. ​​Sherry ​​Herman ​​has ​​been ​​hired ​​as senior ​​vice ​​president ​​of ​​sales; ​​Dera ​​Campbell ​​joins ​​as ​​senior ​​vice ​​president ​​of ​​ad ​​strategy and ​​operations; ​​and ​​Emily ​​Smith ​​comes on board as ​​senior ​​vice ​​president ​​and ​​general ​​manager ​​of ​​media. ​​

​​Herman ​​will ​​be ​​leading ​​RockYou’s ​​sales ​​operation, while Campbell ​​will ​​be ​​focused ​​on ​​scaling ​​RockYou’s programmatic ​​and ​​direct ​​advertising ​​strategy ​​and ​​execution ​​across ​​the company’s ​​owned ​​and operated ​​games, ​​media ​​and ​​ad ​​platform. ​​​Smith ​​will ​​be ​​spearheading ​​RockYou’s ​​growth strategy ​​and ​​developing ​​the ​​company’s ​​new ​​media ​​brands ​​and ​​audience.

Herman ​​joins ​​RockYou ​​from ​​YP ​​and ​​Playphone, ​​where ​​she ​​was ​​the ​​vice president ​​of ​​sales, and was responsible ​​for ​​growing ​​corporate ​​sales ​​in ​​excess ​​of ​​$80M. ​She ​​has over ​​20 ​​years ​​of ​​experience ​​working with ​​a ​​variety ​​of ​​startups ​​in ​​the ​​mobile ​​content, ​​advertising, ​​and ​​digital ​​marketing ​​space.

Campbell ​​joins ​​RockYou ​​from ​​RadiumOne, ​​where ​​she ​​was ​​vice president of ​​strategy ​​and ​​ops. ​​She ​​has over 17 ​​years ​​of ​​experience ​​on ​​both ​​the ​​supply ​​and ​​demand ​​side, ​​managing ​​digital ​​teams ​​and building ​​meaningful ​​ad ​​tech ​​partnerships ​​at ​​MarketWatch, ​​TMP ​​Worldwide, ​​Conde ​​Nast, ​​Fox News ​​Digital, ​​and ​​Hearst.

Smith ​​joins ​​RockYou ​​from ​​Brit ​​+ ​​Co, ​​where ​​she ​​was ​​most ​​recently ​​the ​​chief ​​growth officer, ​​leading ​​content ​​and ​​marketing ​​teams and ​​growing ​​the ​​brand ​​to ​​over ​​129 million ​​monthly ​​users. Previously, ​​she ​​ran ​​digital ​​at ​​Tribune ​​Publishing, ​​where ​​she ​​led ​​the ​​redesign ​​and ​​relaunch ​​of ​​all web ​​and ​​app ​​properties ​​for ​​over eight ​​news ​​brands. ​​At ​​Disney, ​​Smith ​​was ​​general manager and vice president ​ ​​overseeing several ​​Mom-targeted ​​brands ​​and ​​websites. ​​

“We’re ​​thrilled ​​to ​​have ​​Sherry, ​​Dera, ​​and ​​Emily ​​join ​​our ​​team ​​both ​​because ​​of ​​their ​​proven expertise ​​in ​​the ​​growth ​​areas ​​for ​​RockYou ​​and ​​because ​​we ​​are ​​committed ​​to ​​having ​​executives who ​​match ​​the ​​demographics ​​of ​​our ​​audience ​​base, ​​which ​​is ​​primarily ​​female ​​and/or multicultural,” ​​said ​​RockYou ​​CEO ​​Lisa ​​Marino. ​​”With ​​our ​​new ​​leadership, ​​RockYou ​​becomes one ​​of ​​the ​​few ​​Silicon ​​Valley ​​companies ​​to ​​have ​​females ​​and/or ​​minorities ​​leading ​​80% ​​of ​​the company’s ​​most ​​senior ​​roles. ​​We ​​are ​​dedicated ​​to ​​diversity ​​because ​​it ​​makes ​​us ​​the ​​best company ​​we ​​can ​​be, ​​and ​​I’m ​​confident ​​that ​​the ​​experience ​​of ​​this ​​executive ​​team ​​positions ​​us for ​​growth ​​as ​​a ​​multicultural ​​focused ​​media ​​company.”