RockYou, a leading interactive media company, announced the hiring of three new women executives. Sherry Herman has been hired as senior vice president of sales; Dera Campbell joins as senior vice president of ad strategy and operations; and Emily Smith comes on board as senior vice president and general manager of media.
Herman will be leading RockYou’s sales operation, while Campbell will be focused on scaling RockYou’s programmatic and direct advertising strategy and execution across the company’s owned and operated games, media and ad platform. Smith will be spearheading RockYou’s growth strategy and developing the company’s new media brands and audience.
Herman joins RockYou from YP and Playphone, where she was the vice president of sales, and was responsible for growing corporate sales in excess of $80M. She has over 20 years of experience working with a variety of startups in the mobile content, advertising, and digital marketing space.
Campbell joins RockYou from RadiumOne, where she was vice president of strategy and ops. She has over 17 years of experience on both the supply and demand side, managing digital teams and building meaningful ad tech partnerships at MarketWatch, TMP Worldwide, Conde Nast, Fox News Digital, and Hearst.
Smith joins RockYou from Brit + Co, where she was most recently the chief growth officer, leading content and marketing teams and growing the brand to over 129 million monthly users. Previously, she ran digital at Tribune Publishing, where she led the redesign and relaunch of all web and app properties for over eight news brands. At Disney, Smith was general manager and vice president overseeing several Mom-targeted brands and websites.
“We’re thrilled to have Sherry, Dera, and Emily join our team both because of their proven expertise in the growth areas for RockYou and because we are committed to having executives who match the demographics of our audience base, which is primarily female and/or multicultural,” said RockYou CEO Lisa Marino. ”With our new leadership, RockYou becomes one of the few Silicon Valley companies to have females and/or minorities leading 80% of the company’s most senior roles. We are dedicated to diversity because it makes us the best company we can be, and I’m confident that the experience of this executive team positions us for growth as a multicultural focused media company.”