NYIAX Secures $5.6 Million

Martech startup NYIAX announced the completion of $5.6 million in seed financing led by WestPark Capital.

Developed in partnership with Nasdaq, NYIAX combines financial trading and advertising technology in one platform to enable publishers and advertisers to buy, sell, and re-trade premium advertising inventory. It increases publishers’ direct sell-through by creating an automated exchange to market long-term inventory at guaranteed prices. The platform also offers buyers discoverability of future premium inventory for more effective media planning and purchasing.

The funding will be used to expand NYIAX’s global reach and accelerate open trading on the platform.