Marketo® Names Chief Marketing Officer

Marketo, Inc., a leading provider of engagement marketing software and solutions, announced it has hired Sarah Kennedy as its chief marketing officer.

Kennedy brings nearly 15 years of technology marketing expertise to Marketo, including her most recent roles as vice president of global marketing and managing director of digital experience at Sabre Corporation. In her position, she served as the head of Sabre’s in-house interactive agency and as chief marketing officer of Hospitality Solutions, the company’s fastest-growing business unit. Over the course of three years, Kennedy nearly quadrupled the marketing team’s return on investment and drove double-digit revenue growth. She joined Sabre in 2007, holding numerous roles across product marketing and communications, as well as overseeing innovation, research, and development for Sabre Labs. Kennedy is a globally recognized thought leader on emerging technology, loyalty, and customer experience.

“I am thrilled to welcome Sarah as Marketo’s new CMO,” said Chief Executive Officer Steve Lucas. “Sarah stood out as the individual that will help take the organization to new heights as we leverage the Marketo Engagement Platform to best serve our customers and inspire the Marketing Nation®.”