Smartr365 Secures £5 Million Investment to Drive Mortgage Industry Innovation

Smartr365, a London-based mortgage technology platform, has secured £5 million in funding to enhance its services and drive innovation in the mortgage industry. The investment round was led by Pembroke VCT, contributing £3.5 million, with additional backing from Calculus VCT and Smart Currency.

Founded by Conor Murphy, Smartr365 addresses inefficiencies in the mortgage sector by automating the entire process and integrating all key stakeholders, including brokers, estate agents, homebuyers, and lenders. The platform’s marketplace integrates with service providers such as Experian, Uinsure, and Smoove, streamlining and simplifying the mortgage journey.

The newly acquired funds will be utilized to develop the platform further, enhance its core functionality, and expand third-party integrations. Additionally, the investment will support the scaling of sales and customer success teams to ensure the platform’s benefits are delivered across the market.

According to a story in Mortgage Solutions, Fred Ursell, Investment Director at Pembroke Investment Managers LLP, stated, “We invested in Smartr365 because of its exceptional leadership team, strong market positioning, and innovative technology.” Conor Murphy, CEO of Smartr365, added, “This investment is a powerful endorsement of our technology, vision, and team.”

Smartr365’s client base includes Legal & General, Sesame, Openwork, and Just Mortgages, connecting them to lenders such as Halifax, Nationwide, NatWest, and Barclays. The company plans to use the funding to strengthen its platform, enhance integrations, and drive adoption, ensuring continued delivery for all users.

This investment represents a significant step forward in Smartr365’s mission to revolutionize the mortgage industry through technology and innovation.