Beauty Bakerie Secures $3 Million

Consumer startup Beauty Bakerie announced the completion of $3 million in financing led by Unilever, with participation from Blue Consumer Capital and 645 Ventures.

Catering to makeup-loving customers who have a sweet tooth, Beauty Bakerie’s bakery-inspired line includes liquid lipsticks, setting powder, illuminators,eyebrow gel, eyeshadows, and eyeliners, including Apple Pear Smoothie Matte Lip Whip and BROWnies Eyebrow Gel. The brand aims to sweeten the lives of others by engaging their social media followers with positive messaging and through altruistic donations via online platforms.

Beauty Bakerie will utilize the investment to further develop its product offering and continue to grow its devoted consumer base.