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Shiseido Americas Acquires Giaran, Inc.

Shiseido Americas Acquires Giaran, Inc.
Credit: giaran.com

Shiseido Americas Corporation announced it purchased acquired Giaran, Inc., a data-driven company with technology in AI platforms. Terms of the transaction were not disclosed.

Founded in 2016 as a spinoff from Northeastern University’s Synergetic Media Learning Laboratory by scientist and AI expert Raymond Fu, Giaran’s AI technology — such as computer vision, big data, and augmented reality — creates algorithms of deep learning, data mining, and predictive modeling. Current technology within Giaran includes Makeup Virtual Try On, Tutorials, Color Matching, Personalized Recommendations, Makeup Removal, Face Tracking, and Skin Tone Detection. According to the company, the technology can be used across mobile, tablet, and desktop, as well as through a smart mirror powered by full HD augmented reality.

The company will supplement MATCHCo, a beauty personalization startup acquired by Shiseido Americas in 2017, and the Americas Innovation Center, Shiseido’s research and development facility based in East Windsor, New Jersey.

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