New Product Alert: Needl Analytics

Needl Analytics is a marketing tool that offers analytics as automated insights. It delivers instant automated analysis of Google Analytics data. Needl analyzes stacks of data and identifies the best opportunities to improve a user’s business, ranking them in importance. (The opportunity segments are called “needles” because they are hidden within the “datastack.”) Needl lets users build unlimited datastacks, which are stored on Needl for as long as users need them.

Needl Analytics was developed by cofounder Andrew Dempsey and head of analytics Rickard Almér.