Movable Ink Hires Bridget Bidlack as SVP of Product

Movable Ink today announced that Bridget Bidlack has joined its New York City headquarters as senior vice president of product.

In her new position, Bidlack will lead product vision and development for Movable Ink’s intelligent content platform. According to the company, it provides “the first comprehensive enterprise solution that automates the creation, deployment, and measurement of personalized email content.”

Prior to joining Movable Ink, Bidlack served as senior vice president of global products at Experian Marketing Services, one of Movable Ink’s largest long-term ESP/MSP partners. She previously worked as vice president of enterprise products at Rocket Fuel, where she grew the company’s platform business into a key SaaS offering for Fortune 1000 enterprises.

“From its early days, Movable Ink has been an innovator and a consistent leader, pushing the marketing industry forward,” said Vivek Sharma, CEO of Movable Ink. “Her decades-long track record of product leadership will be invaluable as we build upon our intelligent content platform to create new opportunities for marketers to engage customers and enrich their experiences.”

Bidlack holds an M.S. in information systems science from Salve Regina University and a B.B.A. in business computer information systems from Hofstra University.