PXM Platform Salsify Secures $43 Million in Series D Funding
Salsify, a product experience management (PXM) platform that lets brands deliver shopping experiences across every digital touchpoint, secured $43 million in Series D financing. This latest round of funding was led by Greenspring Associates, with participation from Matrix Partners, Venrock, Underscore VC, and North Bridge Venture Partners.
Salsify’s full suite of PXM functionality is designed to navigate the challenges of the commerce landscape. According to the company, delivering on an aggressive product development roadmap is what drives Salsify’s growth and the company’s increasingly global customer base, including Anheuser-Busch, Perry Ellis, Michelin, and Asics. To support these efforts, Salsify invested forty percent of its revenue in research and development in the first half of 2018.
The company plans to use the new investment to further advance its research and development, and help the company grow both its global footprint and partner ecosystem.