Mediavine Publisher Network Appoints Rachel Pillet as Vice President, Programmatic Sales

Mediavine announced today the appointment of Rachel Pillet as vice president of programmatic sales. Mediavine, which has been an Internet publisher since 2004, owns and operates The Hollywood Gossip, TV Fanatic, and Food Fanatic and is a Google-certified publishing partner.

Pillet, who previously managed programmatic sales at Publishers Clearing House (PCH), will join Mediavine’s publisher network team to lead the company’s sales efforts and expand both open and private deals.

“Rachel’s background in advertising sales and purchasing make her an ideal candidate to bring our sales team into this next phase of growth,” said Eric Hochberger, cofounder of Mediavine. “We’re excited to see how she’ll be able to utilize her programmatic expertise and provide more value to our buyers.”

Pillet joins the company at a pivotal time for the publisher, as it prepares to launch Index Exchange, a global advertising marketplace. The new initiative will allow Mediavine to offer premium ad units with high viewability and user engagement through Index Exchange private marketplace deals on the network’s more than 2,000 properties.