LiftIgniter Secures $6.4 Million
Internet and IoT startup LiftIgniter announced the completion of $6.4 million in financing. The round was led by Storm Ventures, with participation from Rincon Venture Partners, Revel Partners, and NTT Docomo Ventures, as well as two angel investors.
LiftIgniter uses cutting-edge data science to help publishers and retailers optimize websites and mobile apps in real-time. Machine-learning personalization aims to put the perfect piece of “content” (video, article, item to buy) in front of users at the exact moment when they are most likely to engage or convert — no tags or manual work required. The company claims that it is able to provide an average of 80 percent improvements in click-through rates (CTR), engagement and conversation, with only a few hours of work on the publisher’s part.
