Affinio, an award-winning marketing intelligence platform, announced the acquisition of $9 million in Series B financing. Social Starts and Whitecap Venture Partners participated in the round. Affinio’s algorithm analyzes audience relationships, grouping individuals into “passion clusters” based on member affinities and the people, topics,
Paxata announced a strategic alliance with Accenture that includes a minority investment in the company from Accenture Partners. The amount invested was not disclosed. Paxata’s software uses machine learning to transform raw data into ready information. The company’s “adaptive information platform” weaves data from any source
According to a recent SEC filing, WaterSmart Software has raised $2.1 million in financing from an undisclosed investor. WaterSmart’s cloud-based, customer engagement and analytics platform strives to help water providers reduce costs, protect revenue, and increase customer satisfaction by more than 25%. The company recently won
According to a recent SEC filing, Anova Data raised $1.2 million in financing from an undisclosed investor. Anova Data is an end-to-end, 360-degree analytics framework that seeks to deliver out-of-the-box analytics applications across marketing, monetization, customer care, network assurance, and end-to-end service orchestration. It comprises two
According to a recent SEC filing, Target Data brought in $1.1 million in financing from an undisclosed investor. Target Data combines clients' customer data with relevant third-party data to determine hyper-value prospects for their clients. Proprietary analytics and campaign management allow Target Data to execute addressable
Software startup Qubole announced it has acquired $25 million in financing, led by SingTel Innov8 and Harmony Partners. CRV, Lightspeed Venture Partners, Norwest Venture Partners and IVP also participated in the offering. Qubole delivers a self-service platform for big data analytics built on Amazon Web
Education technology startup Panorama Education completed $16 million in Series B financing, led by Emerson Collective. Spark Capital, Owl Ventures, Chan Zuckerberg Initiative and Uncork Capital also participated in the funding. Panorama Education is a data analytics company focused on K-12 education with a technology
Ecommerce technology startup ThirdChannel completed $7 million in Series A financing, led by Fung Capital. ThirdChannel’s cloud-based platform offers real-time visibility and aims to combine data analytics with human-reported insights to deliver a holistic picture of brand presence in third-party retail stores, allowing them to optimize
Ecommerce technology startup ChartMogul announced it closed $2.2 million in financing from Alven Capital Partners and Point Nine Capital. ChartMogul is an analytics platform that helps subscription businesses automatically calculate key metrics, such as monthly recurring revenue, NPS Score churn rate, GAAP revenue, and annual run
According to TechCrunch reports, social networking giant Snap, Inc., has acquired marketing technology startup Metamarkets. The transaction amount is just under $100 million. Metamarkets, founded in 2010, is a leading provider of interactive analytics for programmatic marketing, which allows users to see what’s happening in the