Heap Gains $55 Million in Series C Funding

Behavioral analytics company Heap Inc. raised $55 million in a Series C financing round led by NewView Capital, increasing its total funding to $95.2 million. This round also includes new investors DTCP, Maverick Ventures, Triangle Peak Partners, Alliance Bernstein Private Credit Investors, and Sharespost, as well as existing investors NEA, Menlo Ventures, Initialized Capital, and Pear VC. Ravi Viswanathan, NewView founder and managing partner, will join Heap’s board.

Heap collects and organizes customer behavioral data, allowing businesses to analyze customer experiences without the costs associated with analytics implementations. In addition to its revenue growth, the company boasts a unique company culture, as evidenced by its Glassdoor recognition as the #1 Best Place to Work in 2019 among small and medium-sized businesses in the U.S.

The company plans to use the new funding to support international growth and expand Heap’s product, engineering, and go-to-market teams.