General Automation Platform Tray.io Raises $37 Million in Series B

Tray.io, a general automation platform with the goal of putting software integrations and enterprise-class automation into the hands of citizen automators, closed a $37 million Series B funding round led by Spark Capital, with participation from Meritech Capital and existing investors GGV Capital, True Ventures, and Mosaic Ventures. Spark Capital’s Alex Clayton will also join the company’s board of directors.

According to the company, Tray.io’s automation platform empowers line-of-business professionals to capture efficiency and revenue gains with automated workflows that give users full control of their data. Developers and IT professionals also use the company’s products as a centralized platform to build and maintain enterprise-wide integrations without extensive engineering resources.

The company plans to use the funding to support strategic hiring and continued product development.