Adthena Raises $14 Million in Series A Funding

AI-powered search marketing intelligence provider Adthena (www.adthena.com) acquired $14 million in a Series A funding round from Updata Partners.

Founded in 2012, Adthena strives to process 10 terabytes of new data, while indexing 500 million advertisements and 200 million keywords in 15 different languages every day. Its user-friendly interface segments data to provide insights into brand protection, partner management, strategic planning, gap analysis, and ad copy analysis, delivering key insights search advertisers need. Globally, Adthena works with 250 clients across 14 different business sectors, including retail and e-commerce, finance, travel, education, and automotive.

Adthena plans to use the funds to increase growth across the US and internationally while allowing the company to scale its AI capabilities and support the launch of new channels.