Visual Commerce Company ViSenze Secures $20 Million in Series C

ViSenze, an AI-enhanced visual commerce technology company, raised $20 million in Series C funding. Gobi Partners, a venture capital firm focusing on innovative technologies in China, Hong Kong, and Southeast Asia, and Sonae IM, a European-based corporate venture investor specializing in retail and telco tech as well as cybersecurity, co-led the round, with participation from existing investors Rakuten and WI Harper.

Founded in 2012, ViSenze provides advanced, vertically-focused visual commerce technology to retailers, brands, and media companies. With 80 employees and offices in Singapore, China, the UK, the US, South Korea, and Japan, the company linked 400 million products from 800 major merchants and retailers—including Rakuten, ASOS, Urban Outfitters, and Zalora—on its global affiliate network.

The company plans to use the funds to enhance its platform solutions through its partnerships with smartphone manufacturers iSamsung, LG, and Huawei, making visual shopping possible on native camera lenses.