PCMS Appoints First Chief Digital Officer
January 10, 2019
2:46 pm
Credit: PCMS/PRNewsWire
A global provider of retail commerce software and services, PCMS announced the hiring of Tanya Bowen as chief digital officer.
Bowen has more than 25 years’ experience in customer engagement, retail, and digital, and has previously held senior roles at BT Expedite, NSB Retail, and Aptos. She uses technology to unify store, mobile, web, and emerging sales channels to provide consistent cross-channel engagement.
According to the company, Bowen joins PCMS at a critical time, with conversational, immersive, headless, and IoT commerce technologies being rapidly developed and adopted across the world, and retailers swiftly evolving their transaction technology to enable consumers to scan and go or build mixed baskets over many channels.