PulsePoint Launches First Ever Health Contextual Solution

Programmatic health technology company PulsePoint launched Condition Pages, a new way for health marketers to target contextually-relevant advertising, whether by category or down to a specific keyword. According to the company, the patented technology works like an automatic “translation” service that reads, analyzes, and understands health terminology on the Internet—a contextual solution built to address the nuances and specialization required in healthcare marketing.

Condition Pages goes beyond standard IAB-7 contextualization, and is designed to not only identify the term “blood” but also categorize the context in which the term is used with the goal of giving users access to audiences that may otherwise have been lost, maintaining scale without compromising brand safety or privacy concerns.