Carrot Inc. Gains $25 Million for Smoking Cessation Solution

Digital health company Carrot Inc. closed a $25 million round to commercialize its Pivot™ smoking cessation program. JJDC led the round, joined by New York Life Ventures and existing investors Khosla Ventures, Marc Benioff, Carrot founder David S. Utley, MD, and R7 Partners. An investor from JJDC will join Carrot’s board of directors.

Carrot’s mission is to save millions of lives through Pivot, a tech-enabled platform that uses an FDA-cleared carbon monoxide breath sensor, smartphone app, in-app coaching, pharmacotherapy, and community to deliver quit methods in a consumer-grade package.