Indy Guha to Lead Signifyd’s Enterprise Marketing Team
Silicon Valley venture capitalist Indy Guha joined fraud-protection provider Signifyd to lead its enterprise marketing team. The hire marks the company’s latest move to further advance its market leadership in helping enterprise and omnichannel retailers enhance customer experience via fraud-free global commerce.
The move—part of an initiative to assemble the best-in-class enterprise executive team—comes on the heels of Signifyd’s latest round of funding, a $100 million infusion by Premji Invest and Bain Capital Ventures, where Guha was a partner focused on ecommerce and SaaS investments.
Guha, who was the youngest partner named in Bain Capital Ventures’ history, oversaw key ecommerce-related investments including SquareTrade, BloomReach, Kenshoo and Signifyd itself. His fascination with the modern commerce technology stack was fanned with Bain Capital Ventures’ investment in Jet.com, the most prominent example of a new breed of ecommerce enterprises.