Digital Ad Protocol Gains $5 Million in Strategic Funding Round

Lucidity, a digital advertising blockchain protocol whose goal is “to deliver transparency and trust,” closed their strategic funding round with over $5 million in total participation from 3Rodeo, CoinUs, Cypher Group, YouBi Capital, and Pithia, a venture capital firm that’s part of the RChain ecosystem.

Lucidity, a multi- and cross-chain solution capable of supporting Ethereum and RChain, is designed to process transactions, reduce blockchain overhead costs, and ensure privacy for its digital advertising customers. With this investment, Lucidity plans to expand its team and continue to spearhead development of its Layer 2 technology – a scalable, sidechain infrastructure to handle the high processing speeds and privacy requirements of programmatic advertising.