Customer data and engagement platform SessionM closed a $23.8 million funding round led by Salesforce Ventures with full participation from Causeway Media Partners, CRV, General Atlantic, Highland Capital, and Kleiner Perkins Caufield & Byers. This is the second investment in the company by Salesforce Ventures.
SessionM’s platform is designed to enable companies to engage individual customers with offers, product recommendations, and incentives. By analyzing behavioral and transactional data in real time and applying advanced machine learning, SessionM strives to deliver personalized experiences based on individuals’ unique characteristics.
With global clients including Barneys New York, Kimberly-Clark, TGI Fridays, and L’Oréal, the SessionM platform currently manages 150 million customer profiles and processes four billion events daily. SessionM plans to use the funds to accelerate sales and marketing, product innovation, talent acquisition and global expansion.