RETHINK Kids Water Creator Secures $6.7 Million Investment

RETHINK Brands, the boxed water company that created RETHINK Kids Water, the first zero calorie, zero sodium, and zero sugar boxed water line for kids, received a $6.7 million investment for growth and expansion led by AccelFoods, investors in high-growth natural food and beverage companies.

RETHINK has widespread national distribution in 11,000 stores including Walmart, Target, and Kroger, as well as on ecommerce retailer Amazon and the brand’s own website, drinkrethinkwater.com.

RETHINK plans to use the funds to continue distribution across the U.S., fund field teams in key markets to execute expansion, and develop new innovative product launches.