General Automation Platform Tray.io Closes $14.3 Million in Series A

Tray.io, a general automation platform designed for complex integrations and enterprise-scale automation by business users, secured $14.3 million in a Series A investment led by GGV Capital, bringing the company’s total financing to $21 million. Additional investors include True Ventures, Mosaic Ventures, and AngelPad. Glenn Solomon, managing partner, GGV Capital will join the company’s board of directors.

Tray.io is designed to support the needs of enterprise companies by processing large datasets between multiple services in real time. Built on serverless architecture, Tray.io’s platform utilizes APIs that empower users to build custom workflows without coding, including managing leads for marketing, routing crucial prospect details for sales teams, uniformly organizing payment processing for finance and operations teams.

The company plans to use the funds to support Tray.io’s strategic hiring initiatives and drive continued platform development.