CPG Automation Platform Closes $7.2 Million in Funding

Bedrock Analytics, an intelligent analytics and insights automation platform for the consumer packaged goods (CPG) industry, completed a $7.2 million round of financing led by Cervin Ventures and Illuminate Ventures, with participation from other private and institutional investors. The company also announced the version 2.0 launch of Bedrock Core, its next-generation analytics platform designed to enable CPG manufacturers to extract more insights from their data in order to convince retailers to carry and keep their products on shelves.

Bedrock strives to be the first modern analytics platform to aggregate and harmonize data from throughout the CPG ecosystem—including retailers, syndicated data firms and point of sale systems—and automatically surface insights about CPG product sales trends and market activities. According to the company, its Bedrock platform uses machine learning algorithms and insights automation tools to distill complex data which can be used to produce convincing sales presentations in seconds, providing bandwidth to category management teams and new capabilities to sales teams.