SCENTBIRD Makes Its Mark With a $18.6 Million Series A

Subscription-based fragrance company SCENTBIRD raised $18.6 million in, according to the company, one of the largest series A funding rounds secured by a direct-to-consumer brand led by a female CEO. Funding was led by Goodwater Capital, a next generation consumer technology firm, and joined by Y Combinator, Rainfall Ventures, FundersClub, Soma Capital, Scrum Ventures, ERA, and others.

Since the company’s initial seed round, SCENTBIRD has grown from 400 to 250,000 subscribers across the United States. It has shown 110% growth since 2017, and extended its sampling service to include a range of namesake personal care and home fragrance products in addition to a growing catalog of 500 men’s, women’s, and unisex fragrances.

The digital company plans to use the proceeds to accelerate product innovation and market expansion, focusing on consumer experience and new talent.