Mobile Advertising IaaS Company Secures $11 Million in Series B

Moloco, a mobile advertising Infrastructure as a Service company, acquired $11 million in Series B funding led by Samsung Ventures and Draper Athena, with participation from Mirae Asset Management, Smilegate Investment, and KTB Ventures.

According to the company, Moloco turns user data into ad performance, enabling mobile businesses to execute marketing and advertising monetization programs in-house with no upfront cost and a short time to market.

The company plans to use the funding to advance development of the firm’s proprietary Ad Cloud platform and related solutions, as well as to support expansion of sales and marketing initiatives.