Messaging App Startup Closes $12.6 Million in Series A Funding

Emogi, a messaging app company, raised $12.6 million in Series A funding led by a group of existing investors.

Emogi’s “Emotion Engine” empowers companies to move beyond sticker packs that rely on individual consumer downloads by leveraging its direct integration within Google’s Gboard, Facebook Messenger, and Plenty of Fish messaging apps themselves. Currently, the app provides conversational content in the form of animated stickers and GIFs for Bose Corporation, IKEA, McDonald’s, Moët Hennessy USA, NBCUniversal, P&G, and Reckitt Benckiser.

The company plans to use the funding to grow its business and headcount as it expands across multiple platforms.