Life House, the first Silicon Valley-backed lifestyle hotel company, secured $40 million in funding to accelerate the development of its lifestyle boutique hotel product and proprietary technology platform. It plans to use this technology to drive direct bookings, optimize operations, and foster a social community for travelers modeled on direct-to-consumer brands.
Life House will launch its first two hotels in Miami, Florida, in 2018, followed by a property in Brooklyn, New York, in 2019. Leading up to its first opening, Life House has been running a pre-launch referral campaign that offers free trips and opening party invitations in exchange for spreading the word—a product that is commonplace in Silicon Valley, but a first for the hotel industry.