Finance Tech Startup StratiFi Secures Series A Funding

StratiFi Technologies Inc., whose technology solutions are designed to help advisors improve investment outcomes for clients while increasing the stability of their own businesses, closed a $7 million Series A funding round led by Anthemis Group, Wolverine Holdings, Cboe Global Markets, HOF Capital, and AngelList.

Finance and technology industry leaders who also participated include Mike Curcio, E*Trade’s chief brokerage officer; Matt Hougan, Bitwise Asset Management’s global head of research and ETF.com’s former chief executive; Matt Wyndowe, formerly Uber’s head of product partnerships and Facebook’s platform games eco-system; and Luke Powell, formerly Prosper’s director of institutional partnerships.

StratiFi’s plans to use the funds to commercialize the company’s PRISM Rating™ technology that calculates risk scores for both individual investment accounts,and advisory practices. It will also be used to build a risk solutions marketplace, and an educational ecosystem to help advisors and investors better understand risk-adjusted investing.